CONTENTS SOCIO SEMIOTICS / COGNITIVE SEMIOTICS The Editor SOCIAL SEMIOTICS Intersubjectivity and Literature Jorgen Johansen Manipulation Strategies on Collective Unconsciousness Mony Almalech The Semiotic Role of Translation in Advertising Evangelos Kourdis The Paradox of Shibboleth: Communitas and Immunitas in Language and Religion Massimo Leone COGNITIVE SEMIOTICS The Evolution of Meaning and Discourse Wolfgang Wildgen Semantics, Conceptual Spaces and the Meeting of Minds Massimo Warglien and Peter Gardenfors